Episode 74

full
Published on:

14th May 2026

David Neira: How to Build an Outside Brain That Thinks While You Sleep

EPISODE OVERVIEW

Duration: Approximately 32 minutes

Best For: Trapped entrepreneurs who store everything in their heads and wake up exhausted trying to remember it all

Key Outcome: You will understand how to create a personal knowledge system that captures your ideas, connects to AI, and lets you stop being the only person who knows how everything works

He had 20 brilliant ideas in a single day. Then he spent the next month wondering where he wrote them down.

THE BOTTOM LINE

You built your business by being the smartest person in the room. Knowing every detail. Remembering every client conversation. Holding the whole operation in your head. That served you well for years. Now it is crushing you. Every email, every idea, every promise you made to follow up on something, it all lives in your brain. And your brain is full. David Neira is a Notion consultant from Spain who helps trapped entrepreneurs stop drowning in information silos. In this conversation, he and Roy dig into something that sounds technical but is actually deeply human: building an outside brain. A place where your ideas live so they do not have to live in your head. David works with business owners who spend their days jumping from app to app, searching for information they know they stored somewhere. His approach is simple. Consolidate everything into one system, connect it to AI, and suddenly you wake up with room for new thoughts instead of scrambling to remember the old ones.

WHY THIS EPISODE MATTERS TO YOU

You will discover how to stop waking up at 3am trying to remember that brilliant idea you had last Tuesday, and actually capture it somewhere useful

You will learn why giving AI full control creates systems built for robots, not for you, and how to stay the architect of your business

You will understand how to use AI as your thinking partner without losing your role as the thought leader

You will see the cost of continuing to store everything in your head: exhaustion, overwhelm, and the slow realisation that you have become the bottleneck

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Start Embarrassingly Small

David recommends beginning with something tiny. A grocery list. A book you are reading. Not your entire business operating system. When you build that first simple database and actually use it, you build the muscle memory for bigger things. The consequence? You stop feeling overwhelmed by the technology and start trusting it with real problems.

You Must Remain the Architect

When you tell AI to build you a system without constraints, it creates something for itself, not for you. One client got a system with 60 properties per database. Absolutely unusable for someone who was previously running their business through WhatsApp and phone calls. The thing is, you need to bring the vision and the guardrails. AI does the heavy lifting.

AI Is a 60% Tool, and That Is Perfect

David and Roy agree that AI does about 60% of the job. That said, that 60% is the stuff that takes you 80% of your time. The boring parts. The repetitive parts. The things you do not love doing. This frees you to focus on what only you can do: building connections, understanding problems, being vulnerable and human.

Your Brain Has a Storage Limit

Every time you have an idea and try to remember it later, you are using mental bandwidth that could go toward something better. David describes having 15 to 20 ideas on an inspired day, then going completely dry for weeks. Now those ideas go straight into Notion. Tagged. Titled. Ready for the AI to use later. Super relieving, he calls it. Room for new thoughts.

Hire AI as Your Who

The book Who Not How teaches entrepreneurs to find the right people for each task. AI has become a massive who. Roy describes needing SEO, GEO, UX, and CRO expertise. Rather than hiring four expensive specialists, he created databases for each discipline and asked AI to find the best systems used by the best people in the world. The expertise lives outside his brain now.

GOLDEN QUOTES WORTH REMEMBERING

"If you give Claude full freedom, Claude will create a system for Claude, not for you." David Neira

"Every time I have an idea, I'm like okay, just pause here. Go to Notion, find this workspace for me, help me build a page and build out a database. That's literally allowed me to get all the stuff in my head out of my head. Super relieving." Roy Castleman

"I'm the thought leader, the thought partner. I like to think of AI as my thinking partner." David Neira

"AI is a 60% tool. It can do 60% of the job. That said, that 60% of the job is the one that takes us 80% of the time." Roy Castleman

"You don't have this pressure to remember everything. You just store this information the moment you spot it in your Notion." David Neira

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet David Neira, Notion consultant from Spain

02:30 - What Notion actually is: databases made accessible for non-technical business owners

05:45 - The danger of giving AI full control: why Claude creates systems for Claude

09:20 - Starting small: why your grocery list might be the perfect first database

13:40 - The outside brain concept: getting ideas out of your head and into a system

18:15 - Story banking: how Roy stores and organises 35 business stories for his book

22:30 - AI as your thinking partner: revealing blind spots without losing thought leadership

26:45 - The 60% tool: understanding what AI does well and what only humans can do

29:30 - Common mistakes: why 60 properties per database destroys usability

31:00 - Conclusion: connecting with David and implementing your first outside brain

GUEST SPOTLIGHT

Name: David Neira

Bio: David is a Notion consultant based in Galicia, Spain, helping businesses build systems that consolidate scattered information into one usable workspace. He specialises in working with entrepreneurs who are drowning in apps and struggling to find what they need when they need it. His approach focuses on simplicity over complexity, building systems that humans can actually use.

Connect with David:

Website: https://www.notiostore.com/

LinkedIn: https://www.linkedin.com/in/chape/

YOUR NEXT ACTIONS

This Week: Choose one small area of your life, your reading list, your meeting notes, your client follow-ups, and build a simple Notion database for it. Use it for seven days. Notice how it feels to stop trying to remember.

This Month: Connect your Notion to Claude or another AI tool. Start by asking it to help you organise what you have already captured. Let it suggest properties and structure, but you decide what stays and what goes.

This Quarter: Build your first true outside brain for one area of your business. Your sales pipeline. Your content ideas. Your project management. Create the system that means you are no longer the only person, or the only AI, who knows how things work.

EPISODE RESOURCES

Notion: https://www.notion.so/ - The database and workspace tool discussed throughout the episode

Claude by Anthropic: The AI tool Roy and David reference for building and managing Notion systems

N8N: Automation platform similar to Zapier, mentioned for connecting workflows

Who Not How by Dan Sullivan and Benjamin Hardy: Book referenced about finding the right people for each task

Notiostore: David's website with Notion templates and consulting services

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

Transcript

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Good morning, good afternoon, good evening, wherever you are in

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the world. I'm here today with David N. Did I

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say that right? Close enough. And we going to talk

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about using AI to have an outside brain. And

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what does this actually mean? And David works with Notion.

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He's a Notion consultant and he came and helped us

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with some things. So welcome, David. Thank you so much

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for having me here. Cool. So tell us a little

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bit about what you do and where are you in

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the world? I'm in Spain. I'm born and raised in

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Spain and since you all come here on holidays, I

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never seen the reason to left. Fair enough. I'm still

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in Spain. Where are you in Spain? Sadly, in the

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rainy part in the north, in Galicia. But we have

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better food in the south. I used to visit in

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Poria Brava a lot, so. Huh. Nice. Nice place.

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But again, we have better food. If you want to

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enjoy seafood like never before, you need to come to

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Galicia for sure. I'll put it on the list. Yeah,

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please, yeah. How do you do what you do? I'm

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a Notion consultant. Help businesses to build systems

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to optimize their productivity. Maybe some businesses

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lack structure or a solid system. Others

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maybe have too many apps to run the business. You

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just spend your day jumping from one app to another,

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trying to find the information that you need in a

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particular moment. So I try to consolidate all the information

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from these apps into Notion and build a system that

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allows the owners and workers to do what they do

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better smoothly through Notion. So you only have to open

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your Notion in the morning and see what's in the

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menu for you today. So for those people that don't

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know Notion, I think a lot of people do. For

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those people that don't know, Notion is a database tool.

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Think about SQL Database was a concept for designers and

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for other people. And I think what Notion has done

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is Notion has made it available for the masses. And

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so many people I speak to, they're like, yes, I've

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heard about that, but I don't know what to do

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with it. And Notion has. I started using Notion probably

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only about a year ago. And for me it was

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okay. I know I've got all this data that I

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need to put in places. So I manually went and

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started building databases out and. And that was okay. I

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had a few databases and they served a purpose. What

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I want to really dig into today is that we

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go through our business lives and we have these silos

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of information everywhere. And from these silos of information, we're

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trying to make business Decisions. We're trying to look after

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customers, we're trying to look after suppliers. Having all this

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information in one place is a good idea. Databases, by

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their nature, store information very well. Relational databases say that

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this is related to that is related to this. So

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you can pull things instead of just off of a

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spreadsheet, you can pull them together. I suppose you could

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think of database tables as individual spreadsheets that are properly

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linked up. What really blew my mind was about seven

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or eight months ago, the connectivity between Notion and large

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language models came together. I was playing around one day

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and it wasn't Claude, and I said, hey, Claude, can

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you help me in Notion? I said, yeah, just go

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and connect. So I connected. I was like, okay, so

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what can you do in here? It was like, I

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can do anything. Not quite anything, but I had Notion

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create me a hundred different databases. This brings me to

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this concept that you have to remain the architect in

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your business. You have to remain the architect and you

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have to know what you want, know what problem you're

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trying to fix with it. And then whenever you let

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the AI tools go away and play with this, you

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have to put the guardrails in. I was telling you

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before we started that many people ask Clock to build

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the Notion systems for them, but they forgot to give

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Cloud some constraints. And then Cloud goes crazy and

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creates lots of different databases with an insane number

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of properties in each database. And then it's super difficult

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to use the system. If you have clear vision of

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what you need is much better than asking Claude, build

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this for me. I want three, four, maybe five databases

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for this and that, and I think that I need

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these properties. And Claude will do that to perfection. You

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can also ask Claude to review the system and suggest

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optimizations, maybe an extra database, maybe some other

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two properties that you didn't think about. But if you

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give Claude full freedom, Claude

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will create a system for Claude, not for you. And

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then you have the problem to understand while Claude just

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build for you and then try to use it. Yeah,

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I'm busy doing. I'm just about to release my community,

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so I'm starting a community for business owners. And just

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to give people an example, I have a business brain

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in my system, so my notion is a business brain.

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And within this business brain, I'm allowing all the different

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entities within the company. So you've got your visionary, your

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operator, so the top two people. Then you've got your

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marketing, your, your sales, your operations, your accounts, your admin.

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And each of these things is a top pillar. And

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for Each of these things, I'm taking people through a

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set of learnings around the business operating system that I

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teach, which is called bossup. And within this business operating

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system, there's core competencies that you learn and it's too

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much for us to take on at once. Most business

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owners are busy already, right? So the concept is that

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I have this notion template and database that I set

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up for everybody and they come along and I give

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them a template and say, okay, David, this is your

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database. And what we're going to do is we're going

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to connect it to your Claude, we're going to fill

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it up, we're going to teach you how to do

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this. So the constraints that I had to put into

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this was you do it at 9 o' clock at

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night when you're a bit tired, and you say, okay,

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just go and build me this. And you just get

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a whole bunch of rubbish. But you get onto the

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whiteboard and you actually draw it out. What do I

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want? Then you say to Claude, what I'm doing at

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the moment is this and this. So can you please

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tell me what it is that I should be doing

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in each of these databases? Give me the fields that

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you would recommend putting in there and I'll tell you

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what I want. So you have to hold the reins

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quite hard. And when you do this, it comes back

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with a lot of good things that you didn't think

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about. You're a whole bunch of rubbish and you need

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to be able to take the rubbish out and say,

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no, I don't need that, I don't need this, I

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don't need that. One of the really cool things is

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that you can actually get it to remove stuff later

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and change stuff and move stuff around. But I need

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to start with this template, Right? You need to start

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with your idea, right? Like, you

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are the boss, you have the vision for your business,

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and then you ask the AI to do the heavy

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lifting for you. Yeah, or the boring part of the

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job. You shouldn't let the AI have

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the vision for your business or let the AI lead

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the path to where your business is going. You can

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ask, maybe argue against this idea that I

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have, or I'm not sure if this is the right

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path to follow. Give me the pros and the cons.

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But you need to be the boss, you need to

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be positive part of the conversation and

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then use the AI to reveal

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your blind spots, maybe to bring to the table something

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that you are not an expertise. Because, for example, I'm

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not a financial expertise. You know, I just ask Claude.

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I'm trying to build this kind of service, trying to

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charge this much. And how many clients do I need

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to run a profitable business? How much do I need?

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I don't need to go to college and study economics.

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I can ask a lot, but I need to have

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an idea of what I'm going. And all you need

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to do is you need to start with the problem

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you've got. If you can articulate the problem that you

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have, then you can say, I have this problem. Who's

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the best person in the world to fix this problem?

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I want you to act as that person and give

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me good advice and say, actually, that doesn't sound right.

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I think the other thing in this journey that has

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really enlivened me is that as humans, what we do

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is we store all the stuff in our heads, Right?

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Especially as business owners, we have all the stuff we

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store in our heads. I'll be sitting and I'll have

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20 ideas every day, right? And I'm like, okay, we

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go. And then we end up with chat, GPT or

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Claude. Thread overwhelm. You have a million threads down the

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side of your page, right? You know it's in there

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somewhere. Somewhere it's in there. But can you find it

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again? Maybe Claud will find it. Maybe you've done it

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10 times already, so there's all these different threads. Maybe

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it just won't find it. And for me, this was

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the starting point with notion. Right. I could say, okay,

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rather than storing that, the context window and the way

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that AI thinks is it's like having a new person

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born every time you talk to it, right? Yeah. And

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they try to say that this makes a memory and

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it talks and remembers what's been done, but it doesn't.

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Every time you start a new thread, it goes through

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it. It tries to pick up some stuff. Yeah. And

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then it presents it to you. You're starting fresh. Now

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imagine you're waking up every morning, you've got no memory,

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everything. You walk into the room and you have this

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conversation talking. From Claude's point of view, that's not ideal.

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So what I was able to do is I was

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able to say, rather than storing all this information in

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my head or in my threads, I'll start taking and

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storing this information in my notion. But I then try

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to tell some other people what I was doing. And

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the power of it wasn't coming across because it's so

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big. I was maybe a few steps ahead. What I

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said to them is, why don't you just start with

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something really small, right? Start with a book you're reading.

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Start with your grocery list. Start with something small. Claude,

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I want you to help me build out my grocery

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list, create a notion database, ask me some questions, make

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sure we don't forget anything. Get that done, use it

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for something that's effective in your life. And then slowly

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but surely, as these big ideas come up. Every time

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I have an idea and I'm like, okay, just pause

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here. I'm in the middle of my working flow. Pause

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here, go to Notion, find this workspace for me, and

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help me build a page and build out a database.

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The page is explaining the spaces and database if I

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need to put fields in there. And that's literally allowed

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me to get all the stuff in my head out

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of my head. Super relieving.

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It's out. I have room for new thoughts and new

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ideas. I don't need to remember anything anymore. I have

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everything in my notion. I can ask the AI to

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go to these pages or go to this database, read

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it all over again. And from there, we start today,

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a fresh new chapter. It's even relaxing.

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You don't have this pressure to remember everything. I like

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the other conversation so much, and this point was so

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accurate for what they want to do, you just store

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this information the moment you spot it in your notion,

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and then put a couple of tags, a good title

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for the note, and then next time you need it,

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it's there and the AI could use it and you

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can reuse it a thousand more times. And if you

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don't like how the first conversation ends, you can have

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10 more conversation starting from this particular note. And

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it's. That's a total game changer. My flow started because

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I'm writing a couple of books. I'm not able to

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write. I can write, but I should have been a

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doctor. My writing is terrible. My hands don't work as

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fast as my mind works. But it's like I'm always

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braked, always to the brakes on. So I decided what

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I'd do is I take my stories and I just

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Talk them into ChatGPT initially as it was, and then

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to Florida. And I was like, okay, so here's the

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story. After I've spoken four or five stories in, I

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said, okay, now I want you to get my voice,

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so you can always write in my voice. Make me

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a skill so we can write in my voice. And

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then I get to interview me in case I missed

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anything. I thought, I want to remember the emotional times

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I Want to remember these key pieces? Yeah. And I

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said, okay, now build me a Notion database with a

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story bank in it. Right. I have 35 stories in

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my story bank. So now every time I go anywhere,

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I'm like, okay, I have a story bank. Yeah. And

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then Claude got really good recently. And you can connect

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your N8N. So N8N is like zapier.com and you can

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connect your N8 Nick Lord. So I connected. I thought,

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I need to make these workflows where remote go and

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post on social media. Okay. I've got all these stories

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in there, right. I need to know. My ICP is

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a business owner a little bit stressed out. He's trying

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to save time, he's trying to save effort. Go and

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look at my stories and tell me which ones work

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to go into. So now the Claude, because you're working

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in this brand new Claude every day. It's not going.

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Trying to look across the different threads, it's going somewhere

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where you've already said, this is it, this is what

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I'm working with. And then. Okay, off you go. Yeah.

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Connect onto my LinkedIn. I want to share three posts

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today from LinkedIn and I want to go back into

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Notion. I have a tick box in there so I

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can read them, make sure it sounds exactly like me.

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And I said this and this was my story. Tick

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the box and off it goes. And such a game

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changer to be able to see where the world is

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going to. Yeah. For example, Notion is like

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the glue for all these different apps that you want

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or you need to use. Right. Because with the AI,

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you can have multiple conversations and then the problem is

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find that paragraph or find that idea from three

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months ago. I don't remember the name of the conversation

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and maybe I'm on a pre, I don't know, conversational

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spree with the AI. In a single day, I have

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eight or 10 different conversations and I remember the day,

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but I don't remember the exact conversation with that particular

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point. I know I have this, but I don't remember

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where. So now every time I have an aha moment

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talking to the AI, save this to my notion in

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this database and put this title, blah, blah, blah, and

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it's there. I went one stage further than that because

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now I've got my structure of my book and I

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know roughly what it's going to look like. And I

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said to the Claude, I'm going to tell you a

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story. This morning I did another one and this morning's

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one was about business owners and the we suffer from

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loneliness. Business owners are lonely because it's a lonely job.

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Right. People will look at this and say, how can

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it be lonely? You've got all those people around you,

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but you don't have connection. Right. And nobody else understands.

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You can't talk to your staff, you can't talk to

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your wife, you can't talk to your friends because you've

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spoken to them all before and they're bored of you

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now. Right? So I had this concept this morning. I

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was like, okay, I'm going to talk the story in.

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Ask me the question, do what you need to do.

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Let's get that out correctly. So I. Okay, now I

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want you to go to my story bank and I

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want you to see in the chapters of the book,

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where would this fit? And I want you to tag

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the various things I'm talking about. So Claude was smart

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enough to look at and say, ah, I think this

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could fit into chapter six about relationships or could fit

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into chapter three or chapter ten. Where do you want

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to put it? Yeah. So now you're just making these

303

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really informed decisions with your data. Yeah, super

304

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cool. Is time saving mentally

305

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healthy? Because you could go crazy trying to

306

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feed new information into an almost finished

307

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book. Try to fit a new story in there. You

308

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get your story out the moment you were inspired and

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you just asked your personal assistant, fit this new story,

310

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because this story is really good and I know there

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is a right place to fit this new story into

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the entire book. And you don't have to read the

313

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entire book. You don't have to spend a week pulling

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your hair out trying to figure out if it should

315

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be the chapter four or the chapter eight. And it's

316

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really helpful. I understand these people that don't like AI

317

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because it is going to save jobs and replace I

318

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don't know how many people. But I think that it

319

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will create new jobs and we will see another

320

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way to work. One of my problems in life, you

321

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said your assistant. And that just reminded me, yeah, I'm

322

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a nightmare to work with. I'll work longer hours. I'll

323

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be thinking about four things at once. And I'm. I've

324

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tried to have a good executive assistant before, right. And

325

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that's never worked. They've all, I can't deal with you

326

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or you're too crazy. Right. So I'm like, okay, but

327

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now with the notion and Claude or whichever workflow that

328

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I'm working, I don't need to change my workflow. It's

329

::

busy in my day and I'm like, ah, good an

330

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idea. Claude, I need to put another automation in to

331

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do this job. Can you put it in my automation

332

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to do list? And off it goes. It's done. Yeah.

333

::

Where beforehand I might have to say, hey, Mary, can

334

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you remember if she was keeping up with me? Then

335

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she would say, okay, which project was it on? Where

336

::

do we do that? How do we do that? But

337

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I'd still need to break my workflow and should need

338

::

to be sitting right next to me and paying attention.

339

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This, for me was just so powerful. I do so

340

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much more now every hour of every day because of

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that. Yeah, I totally feel you. I'm a

342

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different kind of crazy. But when I have an inspired

343

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day, maybe half, 15, 20

344

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ideas in a single day, and then the rest of

345

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the month I go totally dry. I'm not. Sometimes

346

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I wish, but the day, it's hard and I wake

347

::

up in the morning, I have five ideas. I need

348

::

to do this. I need to explore this other service

349

::

that I'm going to give. I. Oh, I need to

350

::

create the templates for this and that and whatever. And

351

::

I need to create content for this. And I have

352

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a good idea for an article and that day is

353

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overwhelming. Yeah, that's a perfect word. Overwhelming one. Yeah. And

354

::

then I can focus the rest of the month developing

355

::

these ideas that I have this day. Right? Yeah. And

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I can ask. Before the AI, it was very frustrating

357

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because everything needed too much time to

358

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develop to come to an end. And now you have

359

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20 ideas. Maybe you don't finish the 20 projects in

360

::

the same day, but you can finish the 20 in

361

::

a reasonable time span. And you have this thinking partner.

362

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I like to think of AI as my thinking partner.

363

::

I'm the thought leader, the thought partner. And when you

364

::

have this idea, I've had some terrible ideas and you're

365

::

like, okay, so I've got this idea. This is the

366

::

marketing I want to do. This is where I want

367

::

to go and sell it. I want you to think

368

::

about everything I'm missing here. I want you to help

369

::

me understand the opportunities I'm missing, the pitfalls I'm missing,

370

::

and that the AI feed it back to me. And

371

::

sometimes it's, oh, maybe I'll just scrap that idea. I

372

::

love what you said. People are worried about AI more

373

::

and more. I think it's people that aren't using it

374

::

in the right way. If you give away your thought

375

::

ownership, if you give away your role, AI is a

376

::

60% tool. It's a 60% tool and can do 60%

377

::

of the job. But that 60% of the job is

378

::

the one that takes us 80% of the time. Because

379

::

that's the stuff we don't love doing. Have you heard

380

::

of that book who Not How? There's a book called

381

::

who Not How? Amazing book. And, and when you're doing

382

::

this, on this journey of, of entrepreneurship, you first of

383

::

all, starting by yourself, okay. And then maybe you'll get

384

::

two people and five people and 10 people and you're

385

::

finding your who's. Who should do this, who should do

386

::

this, who should do this, and you're getting the people.

387

::

Yeah, I'm an ideas person. I'll get it off the

388

::

ground. But I'm not an operations person. Yeah, that's somebody

389

::

else's job. The operations person I need to find is.

390

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My AI is such a powerful who. If you use

391

::

it properly, it can do so many things. Could be

392

::

so many who's. It's a massive who. I'm busy exiting

393

::

my IT companies. I've got three IT companies. I'm focusing

394

::

on this business. I've done this project with SEO and

395

::

geo. I know SEO well enough to understand that I

396

::

would need to go and hire four very expensive people

397

::

in different fields. SEO, geo, User experience, CRO, custom

398

::

conversion rate optimization. I need to hire all of these

399

::

people to do this job properly. Now I'm like, okay,

400

::

create a database. I want an SEO database. I want

401

::

a GEO database, I want a CRO database. I want

402

::

to use the experience database. Now go and find the

403

::

best people in the world that are doing that and

404

::

find me with the systems they use to do that

405

::

and give me a couple of options. So now I'm

406

::

thinking outside my brain. I don't need to have these

407

::

skills anymore. The information is now becoming much more beforehand.

408

::

We'd have to go in, we'd have to go and

409

::

take a course and watch some videos. You'd have to

410

::

learn the stuff, we'd get all this information in. And

411

::

now the brain's fuller again, right? And then you come

412

::

off the course, you'd wait for three weeks or three

413

::

months and then you're going to pick it up again,

414

::

you're going to learn it again. And those days are

415

::

gone. Right? You just don't need to be there anymore.

416

::

Like I said, it's good in a sense and it's

417

::

bad in another sense. You were telling about Eco. I

418

::

always had this problem with the copywriting because English obviously

419

::

is not my first language, it's my third. Trying to

420

::

reach out to English speaking audience. I can speak

421

::

And I can read and I can write in English,

422

::

right? But I cannot communicate like a copywriter. And

423

::

maybe I have the best service or the best product

424

::

in the market, but I cannot communicate it to the

425

::

audience because I don't even live in in

426

::

the UK or in the US to know jargon. So

427

::

I'm stuck with the things that I learned in high

428

::

school and in college. I can pass an English exam,

429

::

but I don't know the day to day how people

430

::

speak English in London or in New York or in

431

::

la. And I always sounded that Spanish. Exactly.

432

::

And one of the first things that I created with

433

::

AI was a copywriter. And since then I

434

::

never ever wrote a single copy ever again. Is

435

::

super refreshing. And why should I hire

436

::

a copywriter? There are

437

::

tons of top level copywriters out there.

438

::

Maybe I don't even have the money to hire them.

439

::

So the problem is not that I don't want to

440

::

hire a human copywriter because I think that they don't

441

::

do a better job than the AI. It's a money

442

::

problem, right? So since I get there to be able

443

::

to pay them, I'm fine with the AI

444

::

doing the job. You raise a very valid point here.

445

::

When they go through, there's things that AI does well

446

::

and there's things that AI doesn't do well. And I

447

::

call it keep bringing the human in, making sure. What

448

::

are the things we do as humans? Very well. Visually,

449

::

we're really good. And language stuff, really good. Nuance really,

450

::

really good. And those things AI is never going to

451

::

catch up on. There's certain things it's getting better at

452

::

for sure. But that piece of emotion that you bring

453

::

into a story, right. I can't. You can tell it

454

::

to be emotional, but it's not going to really connect

455

::

with people at that level. And so this is the

456

::

opportunity that we've got. How do we become more human?

457

::

By doing less of the stuff we don't want to

458

::

do and then focus on the stuff that we do

459

::

best. Right? Building connections, understanding other people's problems, trying to

460

::

help in an authentic way, being vulnerable. All of these

461

::

type of things are things that AI is not going

462

::

to pick up on. You have to. The output is

463

::

still better, right? The output that if you feed that

464

::

into it and say, I want you to help me

465

::

really tell the story. I want you to understand how

466

::

I was feeling when I was doing it. I want

467

::

you to ask me questions about the main emotional points

468

::

and then I want you to help me craft it.

469

::

And this is about communication and for me, AI has

470

::

helped me communicate so much better. Because when I started

471

::

three years ago, or whatever it was, and I was

472

::

talking into ChatGPT at the time, I was talking like

473

::

I talked to everybody else, and I was like, okay,

474

::

I talk too fast. I mumble. I'm not that clear.

475

::

People will just say, yeah, but you can't get away

476

::

with that with AI, Right. You have to be clear.

477

::

You have to be concise. What's the context of what

478

::

you're talking about? Who's the audience for? Right. What are

479

::

your requirements? How do we execute it? The Care Primer.

480

::

After I realized that I was talking badly to AI,

481

::

I started thinking, how is everybody else taking this? If

482

::

that's what I'm talking to AI about, I need to

483

::

think about this from the other point of view. It's

484

::

helped me communicate better. You're right. What I want to

485

::

do is communicate with my audience in a way that

486

::

they can understand my message. And if that means I

487

::

need to use AI to do that better, wow, what

488

::

an amazing opportunity. And the same for other things. My

489

::

particular case, it was communicating through copy

490

::

Facebook posts and Twitter threads and things like that. Another

491

::

person could have a totally different problem. They speak really

492

::

good English. They live in England or in the US

493

::

So they don't have the copyrighting problem. They may have

494

::

a financial problem. I don't want to learn economics or

495

::

study business or they need to hire someone, but

496

::

they don't want the burden of hiring an hr. So

497

::

you just ask AI, I'm looking to fill this job

498

::

position in my company. What are the skills that I

499

::

should be looking for? What questions should I make in

500

::

the interview? Or even you can say, look, I want

501

::

you to be an HR specialist. I have no idea

502

::

what to ask. What should I be asking? And it'll

503

::

come back with the whole, I don't like that. I

504

::

don't like this. Why did you ask that question? And

505

::

suddenly you step forward? So, yeah, before we close off,

506

::

what are some of the strangest uses you've seen with

507

::

Notion and Claude? I've seen some.

508

::

I'm not sure. Yeah, so. But most

509

::

of them related to these constraints, things that we talked

510

::

at the beginning, people just giving the AI full

511

::

freedom to do whatever it wants and not leading the

512

::

conversation. Just, I assume, because I never had

513

::

the chance to read the initial prompt, but I assumed

514

::

that it was something like, I have this business and

515

::

I need a Notion system to be organized and productive

516

::

everywhere, every day. And Claude went crazy. I'm

517

::

not saying that it does A bad job. Maybe it

518

::

does a job for an entire team or for a

519

::

team with two 20 years of experience in the job

520

::

and since you created your business a month ago, your

521

::

lack of experience, your lack of workforce because you don't

522

::

have 20 people in your team yet and you have

523

::

a super system in notion that you cannot

524

::

use because it's too complex to your current stage and

525

::

yeah, things like that. I cannot talk specifics but for

526

::

example from some people that were doing their business

527

::

in their heads, everything through phone calls and whatsapps,

528

::

occasional email and they wanted to build a system in

529

::

notion so they could hire more people and then come

530

::

to Spain on vacation six months a year. Right. But

531

::

they needed to build the system first. And from note

532

::

taking in real paper and some whatsapps and phone

533

::

calls Claude come with databases

534

::

with 60 something properties and it's

535

::

absolutely crazy because there is no way in this world

536

::

they are going to adopt this new system because it's

537

::

alien is from the outer space. It makes no sense

538

::

to them. Yeah sure, maybe it's a super system and

539

::

of course with 60 something properties is complete. It's

540

::

like the perfect cycle. But they are not going to

541

::

fill 60 properties every time they have a client for

542

::

sure. No way. Thank you for that David. Thank you

543

::

very much for joining me. It's been amazing chatting to

544

::

you and really good insights. How can people get hold

545

::

of you if they need to? I have a website,

546

::

not surestore. You can find my socials in there. I'll

547

::

also share everything on you. I'll send you my notion

548

::

link so you can follow it all in automate into

549

::

my podcast. Thank you very much for joining me. It's

550

::

been a pleasure speaking to you. Thank you so much

551

::

for inviting me. A pleasure to be here.

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About the Podcast

Power Movers
Business owners that want to live the life they love
Welcome to Power Movers, where we dive deep into the systems, strategies, and secrets that help entrepreneurs and business owners achieve clarity, confidence, and success.

Join me as we explore:

Business Operating Systems (BOS): Master the frameworks that drive success.

AI for Entrepreneurs: Practical tools to save time and work smarter.
Wellness for Entrepreneurs: Breathing techniques, mindfulness, and routines for peak performance.

Big Ideas & Conversations: Stories, insights, and lessons from the cutting edge of business and life.

Whether you're scaling your business, exploring AI, or finding balance in your life, this podcast will inspire and equip you for the journey. New episodes every week!

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About your host

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Roy Castleman