From Burnout to Breakthrough: How AI Can Elevate Your Business with Roger Campbell II
Host: Roy Castleman
Guest: Roger Campbell II, Founder of AI Business Foundry & GEMS Stack
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Episode Overview
In this episode, Roy is joined by Roger Campbell II, a visionary AI strategist and founder of AI Business Foundry and GEMS Stack. They explore how business owners can use AI not just for tools—but for real, strategic elevation.
Roger shares his personal journey from corporate director to entrepreneur, how a personal tragedy led to reinvention, and what business owners need to know to use AI with purpose, structure, and clarity.
Whether you're just starting out or already experimenting with tools like ChatGPT, this conversation will show you how to apply AI in real workflows, train your team, and reclaim your time and energy.
What You’ll Learn
- How to identify your first AI opportunity and start simply
- Roger’s system for turning transcripts into a branded voice guide
- The difference between dabbling in AI and building a strategy
- How to empower your team with automation, not replace them
- Why AI is not the goal—but the catalyst for transformation
- The power of structure, SOPs, and working on your business
- How Roger balances high-level tech with mental health and pickleball
Timestamps
00:00 — Introduction and overview
02:42 — Roger’s unexpected path into entrepreneurship
08:30 — Pivoting into the AI space with GEMS Stack
12:55 — The birth of AI Business Foundry
18:14 — Where AI fits in real businesses today
22:47 — The #1 mistake business owners make with AI
27:35 — How to train your team and speak “AI”
32:09 — ChatGPT vs Claude vs Gemini: toolstack breakdown
38:16 — Meta prompting and creating your voice model
44:45 — Roger’s internal AI workflows and GPTs
49:00 — Leading your team through an AI shift
55:20 — Mental health, burnout, and reclaiming clarity
1:01:00 — Pickleball, community, and lifestyle balance
1:05:12 — Final takeaway: Find the bottlenecks, then build with AI
Connect with Roger Campbell II
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